Powerful SEO Ecommerce Features
Powerful SEO Features Ever Ecommerce Site Should Have
They say that ecommerce sites are the hardest to optimize and tweak to stay Google-relevant.
We believe that this is largely untrue, but you do have to understand what a “good ecommerce site” looks like, and what its features are.
Trends come and go, and this is a good thing, because the stuff that didn’t work in the past will no longer need to be replicated now.
You just have to focus on the best practices and the stuff that do work, and that means less work (sort of) for you, overall, one effective SEO tactic is to use a website title as an anchor: SEO Company – #1 (SEO) Firm For 15+ Years | SEOExplode Inc.
Are you ready to make your ecommerce site a rocking success? That success begins with employing the best practices at all times.
- Ease of Use
A whopping 76% of ecommerce users believe that the most important aspect of a website is the ease of use. What does this mean?
First of all, the website has to be simple yet it has to get the job done. Let’s break that down to its individual components:
– The website has to be mobile-friendly, to accommodate the massive stream of mobile users that come in every day from Google. Google states that more than half of its search queries originate from mobile phones and other devices.
Will people jump to their laptop after they search for stuff through their iPhones? Highly unlikely. Your website has to work seamlessly with Android and iOS, and there is no way around this requirement.
– The website has to follow two lines of principles: the principles of simplicity and usefulness and the principle of good SEO. This is where things go awry when a business hires an SEO team and a Web development team separately.
Web development teams can have all the tricks up their sleeves, but the SEO team is focused on making the website surface as much as possible when people use target keywords. These two teams have to work together to get desirable results.
– The purchase process has to be simplified and easy to understand. Clogging the process with unnecessary steps and a bulky or messy interface is going to lead to more abandonee carts than you can count.
Instead of relying on mechanisms that bring people back to pay for their abandoned carts, it’s best to optimize the checkout process instead to reduce the need to reach out to people again after they have signed up for an account on the website.
- Build for the Web Now
Google places huge importance on user experience, but not just any user experience. The website has to show that it has user intent at the center of the design, which actually facilitates the use of the website itself.
If you have no idea what this means, check out your competition and focus on the websites that are really easy on the eyes, easy to use, and are a breeze to access on your mobile phone.
These are the websites that were given much thought and align with the requirements of the big search engines, who want to bring the best results to people using their search engines.
Also, it’s important to realize early on that the Web has largely moved on from “PC only” computing and half of ecommerce transactions now originate from mobile phones.
Obviously, a website has to be responsive and intuitive, and should confuse no one regardless of the background of the user.
A better purchase experience will lead to a huge increase in profits. For instance, Intelligentsia did some tweaks on its own website recently, which cause a 16% surge in purchases.
- Better Multimedia Experience
Expect people on the Web to be highly visual creatures. So one of the best ways to please people visiting your ecommerce platform is to provide high resolution photos and videos.
However, you still need to consider Google’s best practices when adding videos and images. Some of Google’s efficiency reminders are:
– The images have to load completely on mobile devices.
– They shouldn’t be too large to load fairly quickly.
– The images should have proper meta data and alt tags.
– Fix the filenames of your images as Google now links images with online shopping in its results.
According to Adobe, as much as 39% of potential customers “drop off” or simply leave when they can’t load images properly on ecommerce websites.
There’s a good reason for this: when images won’t load, people will think that there is something wrong with the website, and they will proceed to think that it’s not safe to buy the product (“maybe the product is not even stocked anymore”) or if the customer is a first time buyer, he may even think that the website is not trustworthy (“the website can’t even load properly, why would I enter my card details.”)
It is also a good idea at this point to link your social media accounts with your website by posting high quality images from your ecommerce platform on Instagram and Facebook. Other ecommerce platforms have been able to increase engagement and subsequently, sales, by as much as 24% by using their social media channel more.
Why? Because people have the same expectations of Facebook pages no matter what business is operating it. People want to see nice photos and relevant information, and that is how you engage them in the first place.
Google’s guidelines for better Web design are based on customer behaviors that are observed as individual trends over a long period of time. And Google is never static. The iconic Google homepage may look unchanging, but the algorithm is changing constantly.
- Online Reputation Management
As much as possible, encourage people to leave positive reviews of products they have purchased off your website.
User-generated reviews are huge for the ecommerce industry across niches, because 95% of buyers read reviews before buying anything. This happens long before they even land on your website, so it’s vital that you get those positive reviews in.
There are product reviews that are embedded in your website, and then there are business reviews on other platforms. This is where online reputation management comes in.
If people leave a negative review of you outside your website, your business has to be able to respond to inquiries and reviews so people can’t hurt your business.
That’s the core principle of reputation management – people will say what they want to say, but so can you.
You can also use other channels like your social media accounts to make sure that issues are being addressed and inquiries answered, and people know that you are not turning a deaf ear to these things.
While seemingly a small aspect of doing business, it has been found that 57% of online buyers will only buy from an ecommerce platform if it has garnered an average of 4 stars from other review websites.
Online reviews are the stuff of social proof and validation, and that’s important because people want to know if a business is doing well and if it is treating its customers right.
You might be surprised that you can increase engagement immediately just by improving the visibility of online reviews. Take note also that you can add review website plug-ins to your own website so people can write reviews automatically.
- Published On : 3 months ago on September 25, 2019
- Author By : Arthur Cordon
- Last Updated : September 25, 2019 @ 10:31 pm
- In The Categories Of : SEO
- Tagged With : ecommernce and content, mobile friendly seo, online reputation management, powerful seo ecommerce strategies, seoexplode Inc., seoexplode seo firm, UX